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Bronagh Riordan

Head of Data and Analytics, Primark

Bronagh is a business-focused Data & Analytics leader & evangelist, with over 20 years of proven experience delivering innovative solutions, and building and managing high performance teams across the fields of Data Management, Business Intelligence, Data Analytics, Data Science and Technology.

As Head of Data & Analytics, Bronagh leads on delivering Data & Analytics strategy and solutions for Primark

As Chair of the Industry Steering Board for CeADAR, Bronagh provides strong leadership to drive overall vision and strategic direction of the centre. This position also makes Bronagh the first female chair of any Technology centre in Ireland.

Previous to joining Primark, Bronagh was Director of the Global Analytics Centre of Excellence for Deutsche Bank, Head of Data Science for CarTrawler, and additionally has a strong results-driven consulting background, assisting organisations to drive sales, improve profitability and enhance customer experience through the application of Data, Analytics & Technology solutions.

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