João Tiago Martins began his professional career in Business Intelligence in 2007 and is currently a Senior Manager at Noesis in Advanced Analytics and Artificial Intelligence. His consulting journey took him from junior consultant to team leader in the traditionally most advanced sectors in his field: Banking, Insurance, and Telcos. After his consulting career, he joined the SAS team as a Pre-Sales consultant for six and a half years, assuming Iberian responsibilities in the areas of Data, IoT, and Innovation at SAS Iberia.