Jason Barry is a seasoned technology executive with over 20 years of remarkable experience in the financial services sector. He has been instrumental in leading digital transformation and innovation strategies across various organizations, showcasing a deep-seated understanding of the dynamic intersection between technology and business. As the Head of Digital Enablement at Permanent TSB, one of Ireland’s premier digitally-enabled challenger banks, Jason has taken on a pivotal role. His responsibilities include developing and implementing a state-of-the-art digital platform strategy that not only leverages team topologies but also emphasizes enhancing the customer experience. This innovative approach is fundamental in revolutionizing how customers interact with the bank, equipping Permanent TSB to achieve sustained success in a rapidly changing digital landscape.